Tony Ginty, manager of the Colonial Ridge Retreat at Salamander Bay (45 mins north of Newcastle) engaged the team here at Impact Resort Marketing to conduct a marketing program that would increase their occupancy rate. The Colonial Ridge Retreat had no trouble filling-in peak periods eg. School holidays and long weekends, but was having difficulty during off-peaks periods, such as winter and midweek.

After several phone conferences and emails we worked out a suitable package for Tony. It involved using Colonial Ridge’s database of existing clients.

Impact Resort Marketing in conjunction with Tony provided a special package that would entice existing customers back for a short stay throughout the quieter months for a minimum three (3) night stay mid week or weekend (this can be varied for your resort) without affecting current referrals or re-booking statistics.

Impact Resort Marketing has replaced the old cold calling format by offering VIP packages to your previous guests, all at no cost or risk to your property.

As at October 2009 Impact Resort Marketing has sold in excess of 2300 (3 night) Colonial Ridge Retreat packages.